The ESA is currently structuring their plans for E3 2020 at the Los Angeles Convention Center. Although E3 is a large trade show by many accounts, events such as Gamescom have nearly 5x the amount of attendees as E3. As such, the ESA has decided that E3 2020 should feel more similar to Gamescom and that it will instead have eight "experience hubs." The image below showcases their current floor plan:

The ESA has also gone on record stating E3 2020 will cater more to consumers, and while media members will still have their own "media day," the goal of E3 2020 is to feel less like a trade show and more like a festival. The ESA feels that social media influencers in the millenial / Gen Z demographic are the most "social good" for their events, and they hope to utilize their influence to better their industry.
QUELLE und TEXT: https://gonintendo.com/stories/344800-e3-2020-pitch-proposes-that-the-expo-turn-into-a-gamescom-like-f

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