Due to the decision of the United Kingdom leaving the European Union, prices of applications on Apple's App Store have been increased. As a result, it is now more expensive to buy a full version of Super Mario Run. Players will now have to spend £9.99, instead of £7.99 previously. It is unclear if this will be the unlock price on Android.
Quelle: http://www.gonintendo.com/stories/272924-apple-increases-uk-pricing-of-apps-unlock-price-super-mario-run

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