Nach Google und Microsoft legt nun auch Apple schlechte Quartalszahlen vor ? mit dem ersten Umsatzrückgang seit 2003, mit 16-Prozent weniger iPhones und mit dem erwarteten Kommentar-Popcorn!

Jason Snell klebte die wichtigsten Notizen in sein Blog, die die Geschäftszahlen zusammenfassen:

So in other words, if you like profits and strong sales, Apple has that. They?re not not what they were last year?and that?s not a great sign for Wall Street. But don?t let someone tell you that Apple?s in trouble, or that it lost money, or that iPhone sales are cratering, because none of that is true. What is true is that after many years of growth, some of it staggeringly inflationary growth, Apple didn?t grow this quarter. If you?re an investor, that may be quite painful. If you?re a user of Apple?s products, it probably won?t affect you much at all.
Amen.
(Nicht falsch verstehen: So ein ?Pleite-Quartal? darf man zerpflücken und sich in allen Details verlieren, die in den letzten drei Monaten zu diesem Ergebnis führten. Ich persönlich bin aber mehr an dem Trend interessiert, der Apples vergangenes Jahresviertel in Perspektive setzt.)

If you pretend 2015 didn?t happen at all, this quarterly result looks entirely boring. During the call with analysts, Apple executives pointed out that the iPhone 6S upgrade cycle is actually a little bit better than the one for the iPhone 5S. The iPhone 6, however, was a spectacularly huge upgrade cycle. Perhaps Apple finally embracing a larger ...