?Better Ads?
Inhaltsblocker waren erst der Anfang1: Apple unterbindet zukünftig automatisch abspielende Videowerbung, schränkt webseitenübergreifendes Tracking ein und bietet mit iOS 11 sowie macOS High Sierra einen permanenten Safari-Reader-Mode an:
Obendrein ?filtert? Google ab 2018 in ihrem Browser Chrome jegliche Werbeformate, die sie als ?lästig? oder ?aufdringlich? einstufen.
Chrome dominiert inzwischen den Markt der Webbrowser; Safari profitiert durch die Verbreitung von iOS:
Mobile: Chrome 54%, Safari 33%
Desktop: Chrome 60%, Safari 3%
via NetMarketShare
My thesis is we are just at the beginning of a massive cleansing of the advertising ecosystem that will have far-reaching consequences: Scores of players in the ad-tech business will take a severe hit. Those who built businesses, sometimes large ones, at the expense of the user experience are on a deathwatch. It is definitely time to short some ad-tech stocks. I made my own list (I don?t play the stock market), make yours.
Frederic Filloux | ?The Coming War: Browsers Against Advertising Pollution?
?615 million, or how many devices have ad-blocking software on them, worldwide. That?s up 30 percent year over year, according to PageFair.? ↩
...
Quelle: iphone blog
URL: http://www.iphoneblog.de
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